How to Understand and Improve SaaS User Engagement

Описание: At that very moment when you start up a business, you join the battle for users’ attention. And probably start losing it. Even if you were so lucky to grab the attention, you wouldn’t be able to retain most of your customers.

A sad statistic says that a median SaaS company loses 80% of signed users. Also, there is one that says that elite SaaS companies retain their customers twice as well as median ones! So there must be a way to improve your customer engagement level.

I’ll show you the way in today’s video and talk about SaaS user engagement and customer engagement.

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00:00 – Intro
00:44 – What is engagement actually?
03:33 – How to determine your engagement score?
04:30 – How to improve user engagement?