How One SaaS Founder Clarified His Positioning for Revenue Teams

Описание: Peter Preston is the co-founder of Acoil, a B2B SaaS tool that helps customer success and revenue teams surface churn and expansion signals from product usage data.

His homepage was clean and thoughtful, but a little safe. The positioning blurred into “product analytics” instead of clearly owning the revenue signal angle that makes Acoil different. In this session, we unpack how to tighten the wedge, simplify the CTA path, and add the kind of proof that builds instant trust with skeptical SaaS buyers.

In this episode, you’ll see:

How to sharpen an H1 so buyers instantly understand the “why now.”
When dual CTAs create friction and what to do instead.
-Where to place social proof so it actually supports conversion.

This is a conversation between two operators thinking through positioning in real time including what’s working, what’s unclear, and what small changes could unlock bigger results.

👋 About Clarity Jams
I’m Jessica Malnik. I help founders and lean marketing teams fix the messaging leaks that quietly kill conversions. These are unscripted sessions with real operators — no scripts, no fluff.

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