Why "We'll Just Do the Same as Last Year" Is Killing Your Event
Автор: Event Tech Live
Загружено: 2026-03-09
Просмотров: 5
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Recorded live on the show floor at International Confex, this episode features Dan Robertson, Customer Success Manager at Jonas Event Technology - just five weeks into the role.
We talk about why Jonas have invested in a dedicated customer success function, what organisers consistently get wrong about registration (hint: it starts far too late), and why capturing attendee intent the moment a show closes is one of the smartest moves an organiser can make.
Dan also shares his take on the Jonas and Sitka partnership, why bringing data into one place is no longer a nice-to-have, and where AI fits into customer support without replacing the human moments that actually build loyalty. A refreshingly honest conversation from someone who's worked on both sides of the industry fence.
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