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IWNY 2013 Keynote - Vanessa Friedman (FT) In Conversation with Proenza Schouler
Автор: Internet Week
Загружено: 2013-08-08
Просмотров: 5873
Описание: In conversation with Vanessa Friedman from The Financial Times, Jack McCollough and Lazaro Hernandez from Proenza Schouler, explain the prominent role that the internet plays in the design, creation, and marketing of their clothing and accessories. Jack and Lazaro also discuss Beyonce's wear of their clothes during the Superbowl, the use of GIFs in their product marketing, the creation of online video content, and their love for making compelling ad campaigns.
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