How to Differentiate Your Product | Brands Through Stories

Описание: Many businesses today face challenging times—the market is oversaturated with supply, and, therefore, strong competition exists. A product is just a commodity, so there is always a substitute for it. How to make your product stand out in the market and drive sales? What can help you create an emotional connection with the customer? In this episode, you will find answers from Daniela Rossi – Buying & Merchandising Retail Consultant with more than 20 years of experience.

Daniela's podcast: https://un-limited.me
Daniela on LinkedIn:   / danielarossiunlimited  

Episode breakdown:
00:00-00:40 Intro
00:41-01:34 Product vs. Brand
01:35-03:16 Daniela Rossi Introduction
03:17-05:53 How buyers choose products
05:54-06:54 Difference in customers mentality around the world
06:55-09:44 How to tell the story of your brand?
09:45-10:56 Engage all your employees
10:57-12:11 Product development
12:12-13:40 What differentiates a product?
13:41-16:05 Rethinking of retail
16:06-18:46 Comparing mass-market and premium
18:47-20:21 Entrepreneurial Quiz

OUR HOST – NINA SEREDAI
• Founder & Managing Director at Ninth Space – leading brand strategy consultancy in the Middle East
• Passionate entrepreneur with 19 years of experience in the Middle East
• Brand development expert with 100+ successful cases in portfolio
• Founder & Managing Director at Vea training platform
• Founder of one of the first business conference companies in the UAE
• Public speaker
• Mentor for purpose-driven entrepreneurs
• Author of educational programs for business growth

Nina Seredai on Instagram
  / nina_seredai  

Nina Seredai on LinkedIn
  / nina-seredai-udalova-74174124  

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