Activating and Engaging Customer Advocates with Leslie Barrett

Описание: Revealing the secrets behind a successful customer advocacy program, Leslie Barrett, the founder of CMA Soulmate, delves deep into the core components of storytelling and content creation. Through her affiliation with Testimonial Hero, she equips you with the tools needed to scale your customer marketing ventures, building on the solid foundation laid in her first course, "Measuring the ROI of Customer Marketing and Advocacy." So, without further ado, let's get right into the course!

Resources
Course: https://cmasoulmate.gumroad.com/l/cma...
eBook “Unlock Growth with Account-Based Customer Marketing”: https://cmasoulmate.gumroad.com/l/abcm

Templates
Customer Success Qualified Advocate Program: https://docs.google.com/document/d/1s...
Customer Success SPIFF: https://docs.google.com/document/d/1e...


Chapters:
00:00 - Introduction
00:25 - Customer Marketing is essential
01:09 - Laying the groundwork
03:57 - The art of identifying customer advocates
13:54 - Conclusion


🔎 About Us
Testimonial Hero helps B2b revenue teams create stunning customer videos that build trust and close deals faster. We’ve been doing it since 2017 and have hundreds of happy customers.

📍Find Us
Website → https://www.testimonialhero.com
LinkedIn →   / testimonialhero  

💡 Wanna know more about what we can do for you? Book a strategy session → https://www.testimonialhero.com/getti...
🎙 Check out our Podcast → B2B Revenue Leaders Podcast (   • B2B Revenue Leaders Podcast  )
📝 Check out our Blog → https://www.testimonialhero.com/blog