Formulating a CPG Product: Partnering With A Copacker
Автор: Brian Friedman
Загружено: 2024-02-12
Просмотров: 10
Описание:
Formulating a supplement, drink or food product is not easy.
My first product took me over 6 months to bring to market.
I didn’t know the right steps, and it was a challenge to design for scale.
Eventually I learned the process, which became a competitive advantage.
It’s important to find a copacker that can manufacture your product.
They should also have the right certifications that supports your retail plan.
After finding a copacker you should send them your original formulation.
Your recipe can be created inhouse or by a formulation consultant.
It’s important to create a formula for your base, taste and active ingredients.
Flavor is the most important aspect of your formula.
Once you’ve nailed that you can then dial in the effects of the product.
Your copacker will then send you different samples to select from and iterate on.
Connect with me on Instagram: / brianmfriedman
Connect with me on TikTok: / brianmfriedman1
Grab my book: https://www.amazon.com/Takeaways-Secr...
Get your good vibrations: https://supermush.com/
Visit my venture studio: https://www.rollingthunderventures.com/
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
