How Rasna Become 350 Crore Brand

Описание: Sirf ₹1 se shuru hui Rasna ki kahani ek middle-class ke sapne se jodi hui hai. 1970 me R.S. Khambatta apni bailgadi par soda becha karte the. Jab Pepsi aur Coca-Cola India me dominate kar rahe the, unhone ek aisa product banaya jo har ghar afford kar sake – ek powder jo pani aur cheeni me milakar 6 glass sharbat banata tha.

Shuruat me logon ne utni interest nahi dikhayi, lekin 'I Love You Rasna' campaign ne pure desh ka dil jeet liya. Aaj Rasna 60+ countries me bikti hai aur India ki 16 lakh se zyada dukaano me available hai.

Yeh ek simple idea aur strong determination ka result hai jo ek drink ko har ghar ki yaadon me basa gaya.

Aap Rasna ka kaunsa flavour sabse zyada pasand karte ho? Comment karke batayein!

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