The $100B Question | Views, Virality, and Actually Making Money

Описание: Discover more marketing insights and top agencies at https://www.designrush.com/

Advertising doesn’t work the way it used to.

Attention does.

In this episode of the DesignRush Podcast, Andy Willers, Co-Founder & CEO of Favoured, explains why brands are no longer competing with ads, they’re competing with Netflix, creators, and TikTok for time.

Marketing hasn’t just changed formats. It has changed expectations.

We discuss:

• Why entertainment-first platforms changed marketing forever
• Why viral content often fails to drive revenue
• Why views don’t equal growth
• How brands must balance entertainment with value
• Why B2B marketers can learn from B2C brands
• How to convert attention into measurable business impact

Andy shares how brands like Durex, Snapfish, and Snag Tights combine performance marketing with creative storytelling, and why attention without strategy leads to wasted growth.

If your marketing gets views but not conversions, this episode will shift how you think.

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0:00 Are Ads Dead?
1:20 Why Platforms Changed Marketing
4:10 Brands Compete With Netflix Now
7:30 Why Viral Doesn’t Equal Revenue
11:15 B2B vs B2C Marketing Differences
15:20 How to Balance Entertainment & Sales
18:40 Founder-Led Content Strategy
21:30 Turning Attention Into Revenue
24:00 The Winning Formula for 2026