Beyond inbound and outbound Using allbound engagement for exceptional buyer experiences

Описание: Today’s B2B buyers expect outstanding experiences, making it critical to align your sales, marketing, and customer success teams around a unified goal.  

By embracing allbound engagement, you can combine both inbound and outbound tactics to create exceptional buyer experiences that grow your sales pipeline. 

Hear from speakers from ‪@reachdesk1828‬ ‪@6sense‬ and Exclaimer as they offer valuable insights on using allbound strategies to achieve cross-functional success and meet shared revenue goals. 

Chapters:
05:00 The Purpose of Allbound Engagement
15:00 Overview of the limitations of inbound and outbound approaches and the need for a unified allbound strategy.
25:00 Practical examples of how allbound engagement operates within Exclaimer and 6sense, including roles and collaboration.
35:00 Key elements for implementing an allbound approach, including interdepartmental strategies and team alignment.
45:00 Review of essential tools, channels, and strategies that facilitate effective allbound engagement.
50:00 Metrics and KPIs to assess the effectiveness of allbound strategies and ensure continuous improvement.
55:00 Final summary of takeaways, followed by audience Q&A and final remarks.