RX Module: Retention Solver: The Customer Journey Method

Описание: If your retention strategy starts at renewal, it’s already too late.

This Prescription Module shows how to reverse churn by rethinking the customer journey—one moment, one misstep, one decision at a time. You’ll explore real examples from the events industry that reveal what keeps customers engaged, what quietly pushes them away, and how to fix it.

🧠 What’s inside:

A Fortune 500 case study on why clients walk

How Greenbuild increased retention by aligning with values

What data reveals about exhibitor and attendee expectations

Practical ways to reduce friction and create loyalty early

Whether you're managing events, marketing programs, or customer experience outside of the business events industry, this method gives you a clear lens to analyze retention as a design problem—not just a metrics issue.

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Chapters
00:00 Introduction
14:32 When a Client Walks
17:24 GreenBuild’s Retention Strategy
21:15 Customer Insights Through Data
24:09 Simplifying the Exhibitor Experience
25:55 Strategies for Deeper Engagement
27:25 Retention & Revenue
29:22 Final Thoughts

#CustomerJourney #RetentionStrategy #ClientExperience #CustomerSuccess #EventMarketing #BusinessGrowth #ExperienceDesign #AlphaTooth #MarcGhafoori