How to Run a Website Audit Like a Pro (Small Business SEO Made Simple)

Описание: 🪶 How I Evaluate My Website SEO in 7 Steps | Small Business SEO Audit Tutorial (Canada & USA)

by Creative Sparrow Digital — SEO & Branding for Small Business Owners

If you’ve ever Googled “how do I evaluate my website SEO?” and ended up even more confused, you’re in the right place. Your website should be bringing you clarity, visibility, and real opportunities… not anxiety and guesswork.

In this video, I walk you through the exact 7-step SEO evaluation process I use inside Creative Sparrow Digital for small business owners across Canada and the USA. This is the same process used inside my Small Business SEO Website Audit and Growth Accelerator SEO Audit.

You’ll learn how to spot silent SEO problems, uncover hidden opportunities, and understand what your website is trying to tell you about your rankings, your content, and your performance.

Whether you want to DIY your SEO or hand it off later, this video gives you everything you need to understand what’s happening behind the scenes — in clear, friendly, human language.

🪶 What You’ll Learn in This Video
Step 1: Search Visibility Check

Learn how to quickly see whether Google is actually indexing and showing your website. You’ll check your business name visibility, branded search, title tags, and whether your Google Business Profile is helping or hurting you.

Step 2: Website Structure Review

Before touching any tools, I’ll show you how to evaluate your homepage title, meta description, H1 structure, and the clarity of your primary service pages. This alone can move rankings in a few days.

Step 3: Keyword & Intent Analysis

You’ll learn how to identify your “money keywords,” content keywords, and brand keywords so you stop guessing and start targeting what real customers are searching for.

Step 4: Local SEO Clarity

Whether you serve Halifax NS, Alberta, Toronto, New York, Florida, or anywhere in the USA, your website must reflect local search behaviors. Learn how to add simple location qualifiers that increase ranking potential.

Step 5: Backlink Health Check

Backlinks are SEO trust signals. You’ll learn how to quickly identify toxic links, discover positive referral links, and clean up harmful sources.

Step 6: Content & CTA Review

Your content should convert, not confuse. Learn how to evaluate whether your content solves real customer problems and whether your calls-to-action guide people clearly.

Step 7: Tracking Your Wins

SEO progress matters. You’ll learn which tools to track monthly to measure rankings, impressions, and visibility gains… without feeling overwhelmed.

🪶 Tools Mentioned in This Video

• Google Search Console
• Google Analytics 4
• Mangools (KWFinder)
• Ahrefs Free Tools
• Google Trends
• Ubersuggest
• RankMath (for WordPress users)
• Site Kit by Google

🪶 Want Help Instead of DIY?

Creative Sparrow Digital offers warm, friendly, small-business-focused SEO audits with clear next steps, simple explanations, and no jargon.

🪶 Small Business SEO Website Audit

A beginner-friendly audit delivered in 3–5 business days.
Includes keyword insights, errors, page experience issues, and 10 new keyword opportunities.

Explore it here:
https://creativesparrow.digital/small-busi...

🪶 Growth Accelerator SEO Website Audit

A deeper, more strategic audit with competitor analysis, keyword clustering, and a 90-day roadmap.
Delivered in 5 business days.

Explore it here:
https://creativesparrow.digital/growth-acc...

🪶 Monthly SEO Support

Steady visibility growth with monthly keyword tracking, snapshots, metadata updates, and monthly PDF reports.

https://creativesparrow.digital/monthly-se...

🪶 Branding & SEO Work Best Together

If you’re also working on your brand identity, your visuals should match your message. A branding audit pairs beautifully with an SEO audit to create clarity, trust, and long-term growth.

Branding Audits:
https://creativesparrow.digital/branding-a...

🪶 Who This Video Is For

• Small business owners
• Service providers
• Consultants
• Local trades
• Retail & creative professionals
• Anyone who wants their website to work smarter

Whether you’re brand-new to SEO or have been trying to figure it out for months, this video will help you take the first clear step.

🪶 About Creative Sparrow Digital

Creative Sparrow is a boutique marketing studio blending SEO & Branding for small business owners across Canada and the USA. We help you grow with clarity, confidence, and a brand that feels like home — one tiny wing at a time.

Learn more:
https://creativesparrow.digital

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