David Hassoun - “The Shortest Distance to Successful Streaming Ads Is Not a Linear Line”
Автор: MonteVIDEO Tech
Загружено: 2026-02-10
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“The Shortest Distance to Successful Streaming Ads Is Not a Linear Line”
David Hassoun — Streaming Media Consultant
This talk was recorded as part of Montevideo Tech Day, during Summer Camp 2026.
In this session, David Hassoun challenges the long-standing assumption that streaming ads are simply a digital version of traditional, linear ad breaks. He argues that interruptive, linear ad models are fundamentally broken and explores the shift toward non-linear and concurrent ad experiences as both a technical and philosophical change. The talk dives into what it actually takes to support modern ad solutions beyond buzzwords, unpacking recent standards from SVTA, IAB, and SCTE, and offering a practical, non-vendor perspective on what to build, what to buy, and why investing in these new ad experiences truly matters.
Montevideo Tech Day brings together technical voices from across the video industry to share perspectives and experiences around the end-to-end video workflow, through short tech talks, lightning talks, and roundtable conversations.
📍 Summer Camp 2026
Montevideo, Uruguay
January 2026
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