Sales Systems That Scale: How Founders Can Build Repeatable Revenue with Jason Caywood

Описание: Sales can fix a lot of business problems, but only if you have the right sales system in place.

In this episode of the Big Red Jelly Branding Bros Podcast, host Josh Webber sits down with Jason Caywood, Sandler Sales Trainer and sales leadership expert, to break down how founders and small business owners can move beyond founder-led sales and build a repeatable, scalable revenue engine.

Jason shares real-world insights from over 20 years in sales and sales leadership, including what most companies get wrong when hiring their first salespeople, why “sales rockstars” fail without systems, and how the Sandler Sales methodology helps teams win consistently across any industry.

Topics Covered:
Why founder-led sales prevents scale
How to build a defined sales process that teams can follow
The importance of sales systems over sales talent
How to diagnose sales problems before hiring more reps
Quantifying the pain: uncovering real business & personal impact
Why elite salespeople ask better questions—not better pitches
The KARE Framework (Keep, Attain, Recapture, Expand) for predictable revenue growth
How to stop chasing “shiny tactics” and master the fundamentals

Whether you’re a startup founder, agency owner, or small business leader, this episode will help you create clarity, consistency, and confidence in your sales operation without burning yourself out.

If you’re ready to scale revenue intentionally (not accidentally), this conversation is for you.

Learn more about sales processes at www.bigredjelly.com and subscribe to The Branding Bros Podcast for more marketing industry expertise!