Scaling Enterprise AI Through Culture, Execution, & Trust — Jason Hess Castillo (Bepensa Group)

Описание: Scaling AI in a large enterprise isn’t a technology problem. It’s a people, culture, and execution challenge.

In this episode of Unscripted: Voices of Enterprise AI, Dataiku’s co-founder and CEO speaks with Jason Hess Castillo, Innovation Champion at Bepensa Group, one of the world’s largest Coca-Cola bottlers, about what it really takes to turn AI from experiments into everyday business impact.

The conversation dives into why high-performance teams, trust, and execution speed matter more than tools, how AI agents are changing frontline work, and why governance should enable innovation rather than slow it down.

00:00 From Olympic Sailing to AI Leadership
01:40 Inside Bepensa Group: Scale and Execution Complexity
03:00 Starting Their AI Journey
05:50 The First Breakthrough: AI-Powered Hyper-Segmentation
07:05 Democratizing AI With Self-Service for the Business
13:40 Turning Frontline Pain Points Into AI Priorities
16:40 From Automation to AI Agents in Field Execution
24:30 Governance, Trust, and Scaling AI Responsibly

Unscripted: Voices of Enterprise AI features candid conversations with CIOs and data leaders on enterprise AI, governance, and what it takes to lead at scale.

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