Understanding Today’s AI Video Landscape

Описание: Presenter: Jon Leland, a longtime video pioneer, content strategist, and AI creativity guide.

Jon cuts through the noise and offers a practical way to make sense of what’s actually happening now in AI video—and how smart marketers are using it without chasing every shiny new demo.

Rather than a tool dump, this video introduces a clear mental model for understanding today’s AI video landscape, so you can quickly see:

What kind of AI video you’re looking at
What it’s good for
And whether it belongs anywhere near your marketing workflow

You’ll get a grounded look at the four emerging categories of AI-powered video that are reshaping how content gets created—along with honest guidance about what’s ready for real marketing use today and what’s still experimental.

What the video covers:

The 4 distinct types of AI video marketers need to understand right now
What each category is actually capable of today (not the hype version)
Where AI video excels—and where it still falls short
How forward-thinking marketers are using AI video to create more without burning out
How to think in workflows and creative leverage, not tools

Watch this video for:

A clearer mental map of the AI video landscape
Better instincts about what to explore, what to ignore, and what to test next
A more confident way to talk about AI video with clients, teams, or stakeholders

00:00 Introduction
12:00 Understanding the AI Video Landscape
17:25 The Four Types of AI Video
36:20 Audience Q&A