How to Help Clients Future Proof Their Business Through Strategic Advisory With Terry Dry

Описание: Description:

Terry Dry is the Founder & CEO of Future Proof Advisors and a multi-time entrepreneur who has built, scaled, and exited companies across marketing, SaaS, and services.
With 25+ years of operator experience, Terry helps mid-market leaders remove growth barriers, adapt to change, and build businesses that last.

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Links:

StreamYard (for guest): https://streamyard.com/2zzuzdpvgi
YouTube (for sharing):    • How to Help Clients Future Proof Their Bus...  
Apply to be a guest: https://ghapodcast.com/application-to...

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Terry's Bio:

Terry Dry is a future-facing marketer, entrepreneur, and strategic advisor with over 25 years of experience building, scaling, and exiting companies. He is the Founder & CEO of Future Proof Advisors, where he helps mid-market businesses overcome growth barriers and unlock hidden value through experienced advisory teams.
Terry has led companies from early stage to acquisition, including Fanscape (acquired by Omnicom) and RSVD (which merged with Whyline and was later acquired by CLEAR, NYSE: YOU).
He is also the Co-Founder & CEO of The Smarter Service, a white-glove technology support company for older adults. Terry is a Harvard Business School Executive Education alum and an Entrepreneur-in-Residence and mentor at LMU and USC Marshall.

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Show Notes:

Terry Dry has spent his career on the front lines of growth, transformation, and reinvention. From co-founding one of the first social media agencies (Fanscape) and exiting to Omnicom, to building SaaS companies that later sold to public firms, Terry knows what it takes to scale, and when to pivot.
Today, Terry is the Founder & CEO of Future Proof Advisors, where he advises mid-market companies and leadership teams as an outsourced strategic board. His work focuses on helping founders and CEOs break through stagnation, navigate complexity, and turn inevitable change into competitive advantage.
In this conversation, we’ll talk about future-proofing beyond buzzwords, how leaders actually prepare for what’s next, why advisory boards matter more than ever, and what consultants can learn from Terry’s mix of operating experience, exits, and hands-on advisory work.

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Proposed Interview Structure:

1. What originally pulled you into entrepreneurship and advisory work, and how did those early experiences shape how you operate today?

2. At Future Proof Advisors, what’s the core problem you help mid-market leaders solve, and why do you see it come up so often?

3. Who are your ideal clients today, and who inside the organization typically becomes your main decision-maker?

4. How do clients usually find you, and what’s worked best over the years to attract the right advisory and consulting opportunities?
Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements
Sub Question: What’s your view on podcasts as a marketing tool for consultants and advisors specifically?

5. Advisory work often involves long trust-based sales cycles. How do you typically move from first conversation to a real engagement?

6. Once you’re working with a client, how do you retain them over time, what do you do deliberately to deliver ongoing value and build long-term relationships?

7. Where do you find yourself most stuck right now as an advisor or consultant, if at all, as you continue to scale your work?

8. Looking ahead, where do you see the biggest opportunities for your work in working with mid-market companies over the next few years?