Automated publishing for Ullrich Passion for Liquids

Описание: Paul Ullrich AG – now known as Ullrich Passion for Liquids – is one of Switzerland's leading suppliers of wines and spirits. With over 120 employees, nine branches, and a range of around 9,000 products, Ullrich has stood for quality, enjoyment, and passion since 1925.

At the heart of its marketing and sales activities is Liquid Magazine, which is published in six editions for end customers, the catering industry, and specialist retailers. However, the manual production of the magazines was increasingly pushing the team to its limits: fragmented data, error-prone processes, and time expenditure.

Watch the video to find out how Ullrich modernized and automated its publishing process thanks to Xactuell and brix – and what other companies can learn from this.