Turn Your Med Spa Into a Profit Engine With a Fractional CFO

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Money makes or breaks a med spa.

Christin Trujillo explains how Maven Financial helps medical and aesthetic practices manage financial decisions and benchmark performance. She covers compensation models, cost analysis, startup planning, and market trends. Dr. Angela Sturm reflects on financial guidance in practice management and the risks of selling without expert advice.

Key Takeaways

1. Christin explains that a fractional CFO bridges the gap between basic financial partners (like bookkeepers and CPAs) and actionable, strategic financial management. They dive deep into practice operations, help increase revenue, optimize profitability, and provide actionable benchmarks, enabling owners to make informed, growth-oriented decisions.

2. Both Christin and Dr. Sturm emphasize the value of using industry benchmarks for expenses, payroll, and compensation. Understanding these numbers helps practices remain competitive, profitable, and fair, especially amid the confusion around various pay models (gross vs. net production). Having objective data allows owners to justify decisions and optimize staff compensation.

3. Practices approach Christin and her team at all stages—startup, growth, and exit. The central message is that no matter where a practice is in its lifecycle, being proactive and intentional with financial planning (like budgeting, forecasting, and strategy) is crucial to long-term success. Tracking and measuring finances is essential for growth and sustainability.

4. The med spa market is highly dynamic, with rapid expansion leading to greater competition and market saturation. Christin notes that only the most strategic, adaptable, and service-oriented practices thrive, as consumers now expect more than just "meeting expectations." The environment is shifting, and successful operators are those who innovate in marketing, customer service, and operational excellence.

5. There’s a growing trend of private equity and multi-location groups seeking to acquire med spas. Christin cautions owners to be diligent, not jump at the first offer, ensure their finances are in order, and consider consulting a broker to maximize value. The key lesson: selling a practice is a major financial decision that should be approached thoughtfully and strategically to avoid leaving significant money on the table.Dr. Angela Sturm is a double board-certified facial plastic surgeon in Houston, Texas, specializing in cosmetic facial surgery of the face and neck, advanced injectables, and cutting-edge noninvasive treatments. Her mission is helping you look your best naturally while keeping your friends guessing how you do it!

About the host:

On her podcast Beauty Unveiled, Dr. Sturm shares her expertise in artistry-driven facial rejuvenation, from facelifts and liquid facelifts to skin-tightening procedures and skincare that truly works. Learn how to achieve youthful, confident results without looking overdone, explore the emotional side of aesthetic transformations, and hear insider tips directly from the consultation room.

Whether you’re curious about the latest procedures, want honest advice on what really works, or are simply looking for inspiration to feel your best, Dr. Sturm’s channel offers a trusted and welcoming place to start your journey.