How To: Make Social Value core to your brand

Описание: This session explored the importance of integrating social value into business strategies and how it can lead to positive commercial outcomes while benefiting communities.

Panel
(Chair) Gabriela Palma Ho, Senior Solutions Consultant, Social Value Portal
Lawrence Hutter, Chairman, The Brand Experience Group
Chris Baker, Founder, Serious Tissues

The challenge
The discussion focused on quantifying the link between Social Value initiatives and commercial outcomes, as well as practical steps for embedding Social Value into a company’s brand ethos.

Key themes and insights
Social Value should be seen as a competitive imperative, not merely a compliance requirement.
Highlighting authentic brand narratives that focus on societal impact can strengthen consumer engagement.
Different frameworks exist for measuring Social Value, but they should complement qualitative storytelling to provide a holistic view of impact.
Partnerships with suppliers and local communities are essential for creating meaningful Social Value.

“Delivering Social Value and impact is a competitive imperative. It's not a phase. It's not a trend. It's going to keep growing and requirements and expectations from stakeholders are only going to get more stringent.”
Gabriela Palma Ho, Senior Solutions Consultant, Social Value Portal

Next steps from the experts
Use real-world examples and case studies to influence senior leaders about the necessity of Social Value.
Encourage open dialogue about Social Value within organisations, promoting a culture that appreciates its importance.
Implement clear metrics for both qualitative and quantitative assessments of Social Value, ensuring that both storytelling and data are utilised in reporting.
Avoid "social washing" by being transparent about impacts and contributions and genuinely engaging with communities.