Psychological Pricing in Practice
Автор: iversityclips
Загружено: 2021-03-02
Просмотров: 132
Описание:
How to make your prices and offers (almost) irresistible!
Do you want to understand how customers perceive your prices and what you can do about them?
Then sign up for my course on iversity.org.
What will be covered in this course?
Psychological Pricing in Practice takes you by the hand and guides you through five powerful psychological pricing concepts that influence customers' price perception and purchase likelihood. These concepts are backed by solid academic research, and the accompanying workbook provides respective references.
Is this just another theory course?
No. To equip you with the background of why these effects work and show you how these might be applied in the real world, each concept is explained in a theory session and demonstrated in a practice session. In real-time experiments, you experience psychological effects yourself that make this course both valuable and entertaining.
What if I still have questions?
You are covered. I am engaging actively with the discussion forum and facilitate Q&A sessions via email.
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