The Real Reason AriZona Still Prints 99¢ on the Can

Описание: How can a giant AriZona iced tea still cost 99 cents after decades of inflation? The answer is not a loophole. It is a business system built around scale, thinner margins, efficient production, distribution, and a price customers never forget.

This original documentary explains how the 99¢ can became part product, part promise, and part advertising—and why stores may still charge more than the suggested price printed on the can.

CHAPTERS
00:00 The impossible price
00:50 How Brooklyn became “AriZona”
01:36 The 99¢ promise
02:34 Is it still profitable?
03:30 The efficiency machine
04:34 The price as advertising
05:26 Private control, longer game
06:23 The real reason it works

PRIMARY SOURCES
AriZona company history: https://drinkarizona.com/pages/about-us
AriZona pricing FAQ: https://drinkarizona.zendesk.com/hc/e...
Los Angeles Times founder interview (2022): https://www.latimes.com/business/stor...

Paid in Plain Sight explores the surprising business behind everyday things.

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