Internationalization Theories (UPPSALA, Network Model & Born Global)

Описание: In economics, internationalization or internationalisation is the process of increasing involvement of enterprises in international markets, although there is no agreed definition of internationalization.

In this video lets explore UPPSALA, Network Model & Born Global, to better understand how organisations seek Internationalization.

This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.

This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

Video inspired by Internationalization Theories - Global Marketing
   • Internationalization Theories - Global Mar...  

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Video Content

0:00 - Introduction to Internationalization Theories
0:44 - Entering Foreign Markets (Definition of Internationalization Theory)

1:17 - Introduction to UPPSALA Internationalization Model
2:00 - What is UPPSALA?
2:43 - 4 Stages in the UPPSALA Model
3:04 - Let’s look deeper into the Uppsala model

5:01 - Introduction to Network Model
5:31 - What is Network Model?
6:10 - Key Features of the Network Model

7:00 - Introduction to Born Global
7:16 - What is Born Global?
Distinctive characteristics of Born Global

10:01 - Internationalization Summary
10:20 - Going Global

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Came across a great saying:
Communication is the key for any global business. - Anita Roddick

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Additional Reading:
Internationalization
https://en.wikipedia.org/wiki/Interna...

The Uppsala Internationalization Model and its limitation in the new era
https://www.digitpro.co.uk/the-uppsal...

Uppsala Model For Internationalizing
   • Uppsala Model For Internationalizing  

The Uppsala model of internationalization. A critical review
https://www.grin.com/document/458052

Category:Australian subsidiaries of foreign companies
https://en.wikipedia.org/wiki/Categor...

Uppsala Model, Transaction Cost Theory and Network Model
https://www.ukessays.com/essays/marke...

Global from the Start: The Characteristics of Born-Global Firms in the Technology Sector
https://timreview.ca/article/532

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School of Learning
Arnav Dutta
  / arnav-dutta-a2020a44