The Man Behind James Smith's YouTube Success | Ed Lawrence

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00:00 - How Ed Lawrence Helped Build James Smith's Channel
01:12 - Posting 3 Videos a Week for 18 Months and Getting Nowhere
03:06 - The Shift from Search-Based to Homepage Discovery Strategy
05:34 - Why Niching Down is the Only Way to Win on YouTube in 2025
09:14 - Why Ed Shut Down a 378K Channel to Start Over (And 4x Revenue)
13:10 - Views vs Money: The Trap of Chasing Vanity Metrics
16:52 - The Three Stages That Make or Break Your Video
22:23 - The Perfect Weekly Posting Schedule for Long-Term Growth
26:01 - Best Video Formats to Grow & Monetize as a Coach
39:57 - Why Most People Fail on YouTube (And How to Never Quit)
44:07 - High-Converting Compilations, Roasts, and Deep Dives
48:15 - Ed’s Funnel Strategy: Waitlists, VSLs, and Price Leverage
53:40 - How AI Tools Are Automating Content Creation & Research
58:00 - The Case for Scripting & Using a Teleprompter
01:04:01 - YouTube Posting Frequency, Overlapping Videos & Scaling
01:10:33 - Final Advice: How to Win on YouTube with a Business