Is SEO Dead ? How AI Changes Everything In 2026

Описание: Is traditional SEO dead? After 25+ years of Google dominance, AI has completely rewritten the rules of search.
ChatGPT, Claude, and even Google's own AI Overviews are giving users direct answers no website visits, no traffic, no revenue.

In this episode of ChaiNet, we sit down with Dhruv Kantak, who has driven millions of organic visits for top D2C e-commerce brands and B2B SaaS companies over the past 4+ years.
He's watching the SEO landscape transform in real-time, with some sites losing 30%+ traffic to AI-generated answers and zero-click searches.

What you'll learn:
✅ How AI has changed SEO from a scale of 1 to 10... to 11
✅ Why keywords alone won't save you anymore
✅ What AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) actually mean
✅ The shift from "ranking pages" to "becoming a reliable entity for LLMs"
✅ Why Google's E-E-A-T framework matters more than ever
✅ How to get your brand cited in AI-generated responses
✅ Why zero-click searches are dominating (and what it means for your traffic)
✅ The one principle that will future-proof your content strategy

Key Quote: "It's not about optimizing for algorithms anymore. Build for your user, add real value, and SEO, AEO, GEO—everything will follow." - Dhruv Kantak

About Dhruv Kantak:
Business Head of SEO at Hovers, Dhruv has spent 4+ years in the SEO trenches, working with D2C brands, B2B SaaS companies, and marketplaces. He started in content before discovering the science behind how websites actually rank and now he's navigating the biggest shift search has ever seen.

Perfect for:

Digital marketers watching their organic traffic decline
E-commerce brands dependent on Google search
Content creators wondering if SEO still matters
Founders trying to understand the new rules of online visibility
Anyone building for the AI-powered future of search

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