Rethinking Paid Media: What AI Means for Marketers in 2025 | AiNews.com
Автор: AiNews
Загружено: 2025-07-27
Просмотров: 179
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AI is transforming how marketers plan, buy, and optimize paid media—but is AI helping or hurting your strategy?
🎥 In this episode, Ben Kruger, CMO of Event Tickets Center and former Google Senior eCommerce Growth Consultant, joins us to unpack what AI really means for marketers in 2025. From automation trade-offs to smarter testing, he shares practical advice for staying agile, effective, and in control of your ad budget.
As platforms push for more AI-driven automation, Ben offers a grounded look at how to balance innovation with human insight—so your campaigns don’t lose their edge.
📌 Highlights
✅ Paid Media in 2025 – Is it still worth the spend?
🤖 AI vs Human Optimization – What actually works?
⚖️ Platform Tradeoffs – Where automation shines (and where it doesn't)
🧪 Testing & Iteration – ETC’s data-driven strategy
🎯 Personalization at Scale – Blending AI with human touch
🚀 Smarter Starting Points – Where to begin if you’re new to AI tools
🌐 Learn more about Event Tickets Center: https://www.eventticketscenter.com
🔗 Connect with Ben on LinkedIn: / benkruger
✨ Enjoyed this episode? Subscribe to our newsletter for more interviews with AI leaders and digital strategy insights: https://www.ainews.com
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