How Octopus uses analytics to improve the OOH advertising experience

Описание: 17:10 - 18:56


“Our brands can…In real time at all times.”


Octopus is transparent with their brands through their data dashboard. They can visualize the funnel in real time.


On this episode of OOH Insider, Cherian Thomas, Co-Founder & CEO of the Octopus Interactive, chats about the new fourth approach to out-of-house advertising: during transportation.


Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information, and interactive games.




Takeaways


As the world becomes more autonomous, transportation has become a new platform for out-of-home to capitalize on consumers’ time. This is done through interactive games with an opportunity to win prizes from sponsored brands.


Scalability is key to a successful product.


There is a lot of white noise in the industry. There needs to be truth and transparency about what agencies’ network of screens looks like.



Links


LinkedIn:   / cherian-thomas-9099aa10b  
Website: https://playoctopus.com




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