How To Grow Your Auto Repair Business Auto Repair Shop Advertising Tips To Drive Sales

Описание: Boost Sales Here: http://traffic108.fdauto.cpa.clicksur... Back in the 1970’s, the success of the repair shop could be traced directly to three things: General Motors, Ford and Chrysler. Those cars needed a ton of repair work and broke down all the time. I remember when a customer would come in asking for an oil change. We would almost laugh at the guy, “Park it out back, I’ll get to it later if I get the chance”, was the standard reply. Today, it’s a different world. When Mrs. Jones asks for an oil change, I urge you to say, “YES, we can do that!” Cars today are built better, don’t require as much maintenance and oil change intervals are ever-increasing. You need to take a proactive approach with every car in your shop. Don’t get tunnel vision and focus only on what the customer brought the car in for. Manage the vehicle’s car care needs. Explain the need for preventive maintenance, scheduled services, and other services such as wheel alignments, tire rotations, filters, etc. And lastly, make sure you inform the customer of their next appointment and book that appointment. Ok, I know what some of you are saying, “My customers don’t know what they are doing in 4 months and that strategy does not work for me.” I hear this all the time. Well, think about this; your dentist books the next appointment, and so does the eye doctor, medical doctor, hair dressers, chimney cleaners, boiler service companies, on and on.
The bottom line is this. You can wait for the cars to come to you, and some will. Or you can take a proactive approach and increase those car counts and maximize your sales.

Tip #1 - Network with Non-Competing Businesses. I am sure there are plenty of businesses in your community that can help you market your shop, and vice versa. There are two great ways to take advantage of this situation:

1. Create a flyer and ask those businesses if you can leave 100 -200 with them, and let them know you will keep some of their flyers in your auto repair shop as well.

2. You can also create a system where if something is bought in the business that you have made a partnership with, the customer receives a $5 coupon that can be used at your shop, and you can do the same for the partnering business. For example, your auto repair shop and a car wash business could partner up to help send new customers each other’s way.

Tip #2 – Don’t Forget the Power of Word of Mouth - Make sure that every customer that comes into your shop is completely satisfied and feels fully informed about his vehicle. Every customer that leaves your shop satisfied is a potential advertising machine that can tell all of their friends what a great job you did for them. So go that extra mile because at the end of the day, that extra mile ends up being a lot shorter than you think, and is extremely rewarding.

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