The Content Playbook That Helped Qualtrics Earn an $8 Billion Acquisition
Автор: Avalaunch Media
Загружено: 2020-04-17
Просмотров: 22978
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Justin’s presentation was focused on presenting original survey data on trending topics that can be used for PR/thought-leadership content campaigns that deliver real value. Original data attracts the press, analysts, customers, prospects, and overall brand credibility. It drives trust, and trust is what drives business.
Customers don’t merely by a product; they’re buying into you, and they must trust you before they buy. Original research improves customer, product, brand, and employee experiences and captures the attention of analysts and PR journalists, which is how Qualtrics earned a $8 billion valuation.
Always remember that thought leadership must answer: What? So what? Now what? The key is persistence and continuing to drop new data that no one else has on a monthly basis.
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https://avalaunchmedia.com/content-pl...
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