Braze Canvas Context Steps @ For Now Marketing Office Hours

Описание: Keywords

Braze, Canvas, Context Steps, Marketing Automation, User Engagement, Custom Attributes, Decision Splits, Email Marketing, Context Variables, Best Practices



Summary

In this session, the team explored the Braze dashboard, focusing on the new Canvas Context Steps feature. They discussed how to effectively use context variables, best practices for overwriting them, and real-time testing. The conversation also covered advanced use cases, decision splits, and exit criteria related to context variables, emphasizing their importance in marketing automation and user engagement strategies.



Takeaways

Canvas is Braze's journey builder.
Context steps can be used without prior creation of variables.
Overwriting context variables can lead to confusion.
Testing context variables in real-time is crucial.
Context variables can personalize user experiences.
Exit criteria can be based on context variables.
Liquid logic can enhance context variable functionality.
Braze's context steps are a game changer for customization.
Understanding context variables is essential for effective marketing.
Resources like Braze's learning path can aid new users.



Chapters

00:00 Introduction to Braze Dashboard and Canvas Context Steps

03:09 Understanding Context Steps and Their Applications

06:04 Overwriting Context Variables and Best Practices

09:05 Testing Context Variables in Real-Time

11:56 Utilizing Context Variables in Decision Splits

14:03 Advanced Use Cases for Context Variables

17:05 Comparing Context Variables and Custom Attributes

19:58 Exit Criteria and Context Variables

23:08 Final Thoughts on Context Steps and Future Applications