Functionality is Key in Ready Meal Packaging

Автор: Euromonitor International

Загружено: 2015-03-06

Просмотров: 11657

Описание: Consumers look for functional features like resealing and the ability to put the package directly in the microwave when selecting ready meals. Microwave pouches offering a steam effect positioned as a healthier choice are on the rise. Increasing urbanisation and the rise of single households are driving the trend toward smaller pack sizes. Watch the video for complete insights.

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Functionality is Key in Ready Meal Packaging

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