Functionality is Key in Ready Meal Packaging
Автор: Euromonitor International
Загружено: 2015-03-06
Просмотров: 11657
Описание: Consumers look for functional features like resealing and the ability to put the package directly in the microwave when selecting ready meals. Microwave pouches offering a steam effect positioned as a healthier choice are on the rise. Increasing urbanisation and the rise of single households are driving the trend toward smaller pack sizes. Watch the video for complete insights.
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