Pricing in B2B SaaS: How to find the optimal price?
Автор: PRICE OPTIMIZER - SUPRA TOOLS
Загружено: 2023-03-27
Просмотров: 286
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How did you price your current product bundles? Be honest! Have you considered what your competitors are charging for the standard package? Did you sit with the sales and management team and look deep into each other's eyes?
Pricing is the fastest and biggest lever of profitability. Misused, it causes flops and profitability problems.
The most common mistake, even in B2B SaaS, is that companies should pay more attention to the customer's point of view. Unfortunately, this is still the case because it has not been easy or inexpensive to perform valid willingness-to-pay measurements.
In this webinar, we take you thru a gold standard process to find your pricing. It uses an insights process called Implicit Pricing Intelligence. A method that enables even startups to precisely adjust their prices by asking only 50 target customers so that growth and profitability are no longer opposites.
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