一个餐厅的品牌设计,是如何拿下德国iF设计奖的?
Автор: beibei liang
Загружено: 2020-02-19
Просмотров: 76
Описание: Blue Lake Restaurant is sited by a clear lake, amid a dense woods, in a city park kept quiet amid the noisy ambient. The designer endeavors to develop a sensible logo according to the original aura of the ambient. We turn the “lake” and “purple” as an innovative start point into a stamp graph to be embedded in the logo. Strokes of the Chinese characters are designed as two water drops to be mingled together. The font is designed as a “water-combining shape”, with violet pedals saturated with light color. Through delicate vision, it embodies the Chinese philosophy of “implication”. As a non-perceptive color, purple displays a quiet and reserved style especially when faded, simply expressing a visual sense of tranquility and peace.
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