Payment Orchestration 101: How to Cut Costs, Reduce Risk & Scale Smarter

Описание: In this session, Primer’s Growth Strategy Lead Emilia Bayer joins FunnelFox to unpack the real-world risks, opportunities, and strategies behind modern payment orchestration - especially for startups and subscription-based apps running web payments and web2app funnels.

You’ll learn:
Why relying on one payment provider (like Stripe) can be risky
How orchestration helps recover failed payments and reduce churn
Ways to boost approval rates using fallback logic and local routing
What network tokenization is—and how it protects your recurring revenue
How to comply with 3DS rules in Europe without adding friction
What actually matters when choosing payment partners for your app

Read key insights from the session on our blog: https://blog.funnelfox.com/payment-or...

Learn more on web-to-app here: https://funnelfox.com/

[00:00:00] - Introduction
[00:00:25] - About Primer
[00:00:59] - Session Overview and Partnership
[00:01:50] - Payment Orchestration Challenges for Startups
[00:04:15] - Startups vs. Enterprises in Payment Orchestration
[00:05:43] - Payment Orchestration Explained
[00:08:35] - Strategies with Multiple Payment Providers
[00:13:10] - A/B Testing and Analytics in Orchestration
[00:13:45] - Benchmarks and Case Studies for Acceptance Rates
[00:15:14] - Uplift with Fallback Scenarios
[00:16:22] - Handling Provider Outages and Business Risk
[00:18:00] - Token Ownership and Migration Challenges
[00:19:11] - Repercussions of Provider Account Blocks
[00:20:12] - How Primer Resolves Provider Issues
[00:22:37] - Handling Large Transactions and Account Freezes
[00:22:47] - Network Tokenization Explained
[00:26:13] - Payment Strategies: E-commerce vs. App-based Businesses
[00:28:49] - Summary of Payment Orchestration Benefits
[00:31:20] - Retry Logic in Payments
[00:33:48] - 3DS Logic and Customer Authentication
[00:36:13] - Customer Experience and Configuration Options
[00:36:48] - Primer Demo: Orchestration Platform Walkthrough
[00:41:03] - Data Analytics and Real-time Performance Tracking
[00:41:24] - Guidance for Businesses Starting with Payments
[00:45:39] - Regulatory Framework and Compliance
[00:47:39] - Closing Remarks