How to Improve Your EMQ Score on Meta (Event Match Quality)

Описание: How to Improve Your Meta EMQ Score

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In this video, I break down what the EMQ (Event Match Quality) score is, why it matters, and how to improve it so your Facebook ads perform better as an online coach or course creator. One of the most common issues I see is poor data being sent back through the Pixel and Conversions API. Your EMQ score tells Meta how accurately that data matches real users and when it’s low, your ads will struggle to optimise. I’ll show you how to improve your EMQ score by the end of the video.

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⏱️ Timestamps:

00:00 Intro
00:25 Why is EMQ Score Important?
02:30 Looking Into Meta Events Manager
12:50 Using Zapier
16:23 Outro

About me:

My name is Jack Newman - I'm the co-founder of UKB Marketing, a digital marketing agency based in Bournemouth.
We specialise in generating clients more revenue online so they can grow their brands.
Learn more here: https://www.ukbmarketing.com