Marketing Mischief & Mayhem -- Marketing trust w/ Kristin Oelke

Описание: In this episode of Marketing Mischief and Mayhem, Russell Quinan from TheorySF in San Francisco sits down with Kristin Elke, the fractional CMO who parachutes into B2B tech companies when growth stalls, messaging flops, and the MarTech stack is one Slack thread away from mutiny. She’s helped everyone from scrappy startups to public powerhouses find their voice, fix their funnel, and build trust in the age of AI-induced skepticism—and literally wrote the book on it: TRUST: Unlocking B2B Growth in Today’s AI World.

We dig into:

The “Public Trust Profile” and why 70% of buying decisions happen before sales ever says hello.

The real role of brand in enterprise deals (and why millennials on buying committees care more than you think).

Why “authentic” is the buzzword Kristin would happily ban forever.

The 80/20 blend of AI and human empathy in modern customer support.

How to differentiate in a sea of “me-too” tech messaging.

If you’ve ever wondered how to make your B2B brand instantly shortlist-worthy, avoid the “death by duck bite” buying process, and get customers to evangelize without it feeling like a hostage video—this one’s for you.

This isn’t another generic marketing chat. It’s part war stories, part strategy session, and part therapy—with better lighting and fewer acronyms.

🎧 Listen in. Take notes. And maybe, just maybe, retire that “authentic” slide once and for all.