The Soap Queen’s Success Story

Описание: When you live in a city of 89,000 people and a small number of them make their own soap, it’s tough to make a living as a supplier to soap makers -- unless you do it online. That is exactly how Anne-Marie Faiola turned her pastime into a profession.

Faiola credits the company’s success in large part to digital technology -- from the Salesforce Commerce Cloud as the website platform to the social networks that foster crafting connections and create educational opportunities. The list of tools that support the business includes G Suite (office functions), PayPal (payment processing), ShipStation (order fulfillment) and voice-over-Internet protocol (telecommunications).

Faiola imagines a future with even more robust and secure innovations that will help Bramble Berry expand into new markets. Unless the other Washington gets in the way by enacting counterproductive policies, that is

“How can Congress help?” she said. “Get out of our way! More regulations make it more difficult to do business, and arbitrary requirements create more friction for customers.”