Why The Empire Builders Podcast Got Started

Описание: All the secrets behind the podcast are revealed. Discover how Dave and Stephen came together, where all the stories come from, and if it’s scripted or not.

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Episode: #90: Behind The Scenes – How And Why The Empire Builders Podcast Got Started
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Timestamps:
Podcast: (0:00)
Sponsored Segment: (5:20)
Podcast: (6:59)
Outro: (11:16)

Transcript:

Stephen Semple:
Hey, it’s Stephen Semple here, and this week we’re doing something a little bit different. We’ve given Dave Young the week off. And instead, I have with me one of our business partners from Atlantic Canada, Matthew Burns. And there’s a number of things that Matt wanted to talk about and share. So, what’s up man? What did you want to talk about?

Matthew Burns:
We’ve been listening to you ramble on about business success for a year and a bit like a year and a half and it’s been incredible to listen to. The problem is, I don’t think your listeners really understand why you’re rambling on about business success outside of there’s… You give lessons, which is great. But why… I’m going to ask you a question. How did you get started with the podcast? And what you mean by that is, where did this idea come from?

Stephen Semple:
I wish I could give a really easy answer to that. But it’s a very multi-step, multi-stepped answer, because it was literally easily a year of exploration before landing on the podcast. So I guess the first part is, why did I want to do podcasting? And frankly, what I wanted to do is, share some of my thoughts, ideas with audience, build relationship with folks, and hopefully build my marketing business.

Matthew Burns:
Quite frankly, you’ve been telling some of these stories to business partners for… All of us have heard you talk about, “Oh man, you guys, did you know about this company, did you know this about this company?” And it backed up a lot of the things that we had been doing. But, I don’t think people understand that about you. How much of a story collector and storyteller you are. Dave says it in the intro, but I don’t think people understand that.

Stephen Semple:
This is a really interesting story. Gary Bernay, one of our other business partners and myself, both met Rick from Pawn Stars. The star of Pawn Stars.

Matthew Burns:
Awesome.

Stephen Semple:
And we were chatting with him and one of the things that he shared was that, one of the hardest parts about doing a television show, and this will lead to the podcast. And one of the hardest parts about doing a television show is, anybody can come up with an idea for a show. But a season is like 20 some odd episodes. And really what a television company wants is, they want this thing to be able to go three or four years. So literally, can you come up with a 100 ideas? And if you can’t come up with a 100 ideas, if this show cannot be done a 100 times, it never makes it as a show. When I got thinking about podcasting and realizing that really what you want to do is, publish at least once a week. At least once a week. If you don’t do once a week, you’re not going to get any traction.

Matthew Burns:
Well yeah, because there’s a lot of podcasts that publish twice a week, but there’s a lot of podcasts that don’t publish monthly.

Stephen Semple:
Right. And you’re just not going to get following and habitual listeners and participation and things along that lines. When I thought about, “Well, you got to do this once a week”, well that means, to go a year, you got to have 50 ideas. So the first question when I was thinking about, “Well, what do I want a podcast”, is I had to find something that I knew I could do 50 times. Because I also felt like, “Well if you could do it 50 times, by the time you go through a year, you should be able to have a bunch more.” So, when it came to these stories about businesses, I just started writing down companies that I hadn’t researched yet, but I knew the story about and I wrote them down. I wrote them down, wrote them down, wrote them down. And it did not take me long until I literally had 40.

Matthew Burns:
Right.

Stephen Semple:
And I went, “Okay. I can come up with an idea every week.” And what’s really interesting is, I still add to that document, because I’ll come to things and I have things that a year and a half later were put on that document before starting I haven’t gotten to yet.

Matthew Burns:
Oh, that’s funny. Yeah. I have all these early ideas, but wait a second. This one’s so cool. Yeah.

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