The Entrepreneur Who Turned Poo-Pourri Into A $240 Million Fortune | Forbes

Описание: Meet Suzy Batiz, the twice-bankrupt entrepreneur who created toilet spray product Poo-Pourri (of which she owns 100%) and amassed a $240 million fortune. She is now the 77th richest woman in America.

Batiz, who says she’s turned down offers to sell the company, is looking ahead not just with a new national ad campaign but also new products, including one to help reduce foot odor and another to tackle smelly pets.

While some think of it as a novelty item, its success points to a bigger trend. Like Harry’s and Dollar Shave Club, Poo-Pourri proves that the bathroom market is a hot business and is no longer driven by the lowest price points. With its promises of all-natural ingredients and attractive packaging and marketing, Poo-Pourri, which Forbes estimates has margins of 20%, commands prices up to eight times higher than those of Febreze or Lysol. The small spray bottles of essential oils are sold for between $5 and $15, with larger refills going for $30.

Read more about Batiz's global poo domination on FORBES: https://www.forbes.com/sites/maddiebe...

Forbes Portraits is a weekly series that profiles the billionaires, leaders and innovators using entrepreneurial capitalism to change the world.

Subscribe to FORBES: https://www.youtube.com/user/Forbes?s...

Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter:   / forbes  
Forbes Video on Instagram:   / forbes  
More From Forbes: http://forbes.com

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.