Case Study Video - CRED | Performance Marketing Campaign | guch

Описание: Performance marketing has completely changed the way companies advertise and sell products. It has also impacted the way we measure the success of marketing campaigns.

Today, performance marketing campaigns give you the ability to measure everything from brand reach to conversion rate down to a single ad.

While major corporations can spend millions of dollars on branding, most businesses need to focus on the bottom line to stay profitable.

Performance marketing puts the power back in the hands of the advertiser.
You determine the action, then pay when that action has been completed – whether it’s a lead, sale, or click.

In short, Performance Marketing in 2020 is just
Think → Create → Iterate

We got an email from CRED to streamline the pre-production and go to shoot at a day’s notice. And this case study video is proof that producing high-quality ads for your brand need not be a long, tiring process.

All that planning and running around to get this project off the ground and kicking was totally worth it when you see the final output. 40 beautiful video ads for different platforms!

Extremely thankful for the opportunity presented and super proud of the team that pulled this off like a charm.

If you’re a founder/marketer looking for producing high-quality ads for your business at speed and scale, share your brief with us at
https://guch.me/creativeBrief?utm_sou...
Or visit
https://guch.me/

Team:
Director - Joiet Joseph
Asst. Director - Nimal Kannan
Cinematographers - Anu Ramachandran & Arfan A.
Producer - Pranav Chimulkar
Exec. Producer - Jijo Idicula
Production Assistant - Apurva S & Pramod
Music - Mukund Ambarish
Art team - Soorej, Sujan
Spot Editor - Abdul Razick
Sound engineer - Rogin Cheriyan
Line Producer - Irshad

Equipment Used:
Red Gemini 5k - 2 (one extra for 1st film)
Ultra prime lenses With Nd filter set
Tripods - 2
Microdolly
Focus puller wireless
Directors monitor

Lights:
Skypanel s60 - 5
M40 - 1
Honeycomb - 2
Diffusion
Flags
C stands and boom pole

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