Ignoring Brain Health in your 40s is an Expensive mistake! Get your Starter Brain Health Plan

Описание: Is your brain ageing faster than your body?
If you’re in your 40s and focused on fitness, diet, and career growth—but ignoring brain health—this conversation could change how you age.

In this episode of Longevity Shot, Kavita Krishnan speaks with Isaac John, Co-founder of Ivory - @liveivory - an Indian cognitive health startup, about how brain health is the missing pillar in most health plans—and why neglecting it could shorten your healthspan, career peak, and independence later in life.
It could also be the most expensive mistake you could make.
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📌 See where you stand. Take the brain health test at https://www.liveivory.com/
📌 Watch till the end for a simple, practical brain-health action plan you can start today.
You’ll learn:
-How your brain’s biological age could predict how you age
-How diabetes, hypertension, stress, poor sleep, and loneliness increase dementia risk
-Why urban Indians are struggling with early cognitive decline
-What science (FINGER Study, Lancet, NCBI) says about preventing dementia by up to 50%
-What actually boosts brain health
-The 3 non-negotiables for brain health after 40
-How sleep may be the laziest (and most powerful) longevity hack
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Featured Expert:
Issac John is the co-founder of Ivory, an Indian cognitive health startup. His company Ivory conducts brain health assessments that are US FDA approved and are backed by neuroscientists. This helps them detect and flag any neurodegenerative risks early and provide personalised brain health solutions. The company also provides its members with calibrated brain games, neuro-counsellor consultations and personalised recommendations to change modifiable risk factors and keep the brain healthy.
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This episode is essential viewing for anyone preparing for a 100-year life—especially professionals juggling demanding careers, ageing parents, and long-term health fears.

🔔 Subscribe to Never Too Late for India-focused longevity content on health, wealth, second careers, and social wellbeing.

#dementiaawareness #brainhealth #healthyaging #longevity #cognitivehealth #alzheimers #preventivecare #agingwell
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TIMECODES
01:10 Introduction
03:00 Brain ageing
09:38 Brain health vs mental health
10:50 Dementia risk in India
18:37 What is a Brain health test?
26:00 Menopause and Brain Health
26:40 Dementia in the 40's
33:00 17 risk factors
42:42 Brain Health plan for beginners
45:45 Close
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RESOURCES mentioned: Live Ivory cognitive testing platform - https://www.liveivory.com/
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Discussed Research
FINGER Study - https://doi.org/10.1111/jgs.15837
CBR/ IISc study - DOI: 10.1002/alz.12722
Ageing happens in two spurts - https://doi.org/10.1038/s43587-024-00...
5 ages of Brain - https://doi.org/10.1038/s41467-025-65...
Early onset of chronic diseases in India - https://doi.org/10.1038/s41598-023-32...
17 risk factors for Brain health - https://doi.org/10.1136/jnnp-2024-334925
Harvard study of adult happiness - https://www.adultdevelopmentstudy.org
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Disclaimer: This content is for informational purposes only. Consult doctors and other medical professionals before you make any changes to your lifestyle and medications.
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