How Many Interactions Happen in B2B? | Navigating the State of B2B Tech Markets and Buying Groups

Описание: Discover the shocking reality of B2B buying complexity backed by research from 936 enterprise buyers. This video reveals exactly how many interactions happen during a typical B2B purchase and why the process has become exponentially more complex. You will also explore practical insights on how this complexity impacts both buyers and vendors in today's market.

You Will Learn:
▶️ How vendors can reduce the complexity of the B2B buying process for prospects
▶️ Why B2B buyers complete 70% of their research before talking to vendors
▶️ How to balance innovation messaging with legacy system realities

Key Insights Covered:
▶️ Adding one vendor to evaluation makes the number of interactions jump from 4,300 to 8,000+
▶️ Every single interaction represents 2 days in the buying process, while each additional vendor results in 2 more months in the buying timeline
▶️ For every $100,000 added to the purchase price, one more person joins the buying team

Critical Strategies Discussed:
This excerpt is from an INFUSE Insights webcast on the "State of B2B Tech Markets and Buying Groups" featuring research-backed insights and practical strategies for navigating the complex enterprise buying environment.

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