The trap of selling “info” (ignore at your own peril)

Описание: If you’re selling info or you’re considering it, it might seem like a great idea.

Charging $10,000 for information that’s already available online for free. And then and then next thing you know you’ve accidentally become a cult leader. And it’s not a fun cult either. It’s not like you’ve got women lining up for you. No, your cult is a cult for men. Men in a room masterminding, men sweaty running shirtless, men sharing cigars and tailoring their clothes, men shirtless “locking in” in a villa in Bali.

It might look shiny on the outside, but behind closed doors, selling info is a prison that weighs on you mentally, emotionally and eventually even financially.

And in this video, I’m going to explain exactly why info is ticking time bomb. And why people who sell “info” either end up in a) in prison, b) ruin their reputation forever, or, c) switch away from “info” to a real business like software and make billions.

This is “The trap of selling info. Avoid it now before it’s too late”

If you’re in SaaS, you’re in the business of product.

And if you're in “info”, you’re not in the business of “changing people’s lives”, you’re in the business of “personal branding” In other words in order for you to make money you 1) need to stay famous (keep uploading YT for the rest of your life) and using ‘high pressure sales tactics’ because you’re selling information that’s available online for free. In other words, you have to keep up this image 24/7 because you have to have 10/10 persuasion in order to keep new clients coming.
And also not to mention if you do this for long enough, you end up ruining your reputation, and have to bribe clients to hold up an excellent rating on Trustpilot, which programs like Charlie Morgan’s Easygrow or Educate do to cover up organic reviews like this.

Meaning you need to keep being a dancing monkey because you don’t have any recurring revenue. People pay you once, get the information and leave. Meaning if you stop dancing, your business dies.
Which is very different from a SaaS business.

In fact, we haven’t run ads for my SaaS the past 2 months. And I am wildly inconsistent on this YT channel. Yet both businesses have kept the same MRR levels the entire year. And also I don’t even need to bribe my clients, they offer to make testimonials for me. If you want to learn how that’s possible check out this video.

I have over +3000 paying me $1m every single year. Passively
The best analogy I can give is that selling “info” is like selling instruction manuals. When you’re building a chair from Ikea, you’re only going to use the instruction manual once, and then you’re throwing it in the trash.
“Info” is selling an instruction manual. Meaning you use it once, and you throw it away.
“SaaS / Service” is the actual chair itself. You use it forever because you actually need it. The same way you pay for electricity in your house. Or the same way you pay rent.
Which is why if you take the top 100 richest people in the world, 40% is in software. And then you have weird things like concrete, waste management. In other words, boring but necessary businesses that are in many ways comparable to software. But you will not find 1 billionaire selling “info”. And if they are from info, either they’re an author of a book, or extremely famous and info isn’t actually their main business.
Infact I made another video, explaining why everyone who’s selling you info is actually in the business of selling you software. And why they tell you to start an info business only so that they can actually get you to buy into their software.
If you want to keep believing the lies that you need to sell info, go ahead. But if you want to know how the whole info economy works and how the actual fortunes are being made…
I want you to resist the temptation to watch a Mark Tilbury video and actually focus on this because if you don’t wake up to it now, you’ll have a rude awakening to it later when you realize selling info isn’t actually as easy as they make it seem in the videos.
Which is why if you are selling info, you need a recurring or re-occuring element that people keep paying for over time.
That’s whether you add on a service.
You become an affiliate for a software company (lowest effort, but only 40% recurring)
You white label a software (you 100% of subscription revenue compared to affiliate model)
This isn't nice to have. If you don’t do this, someone else will.
Because if you don’t, you don’t have a business, you’re just selling air by being a dancing monkey and the moment you stop dancing, next thing you know, oops you can’t pay rent anymore. Because the money came from the views, the adspend, the attention, not the thing you were selling. And the moment that stops, everything else crumbles.
With that said, that was your warning. Goodbye.

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