Don't Start Google Ads Until You See This

Описание: Stop Wasting Money on Google Ads That Were Doomed From Day One.

I get it all the time.
Someone calls me up, excited about starting Google Ads, ready to "scale their business."

Then I ask three simple questions and watch their enthusiasm deflate.

Here's what happens.
They tell me they've got $150 a month to spend. I have to break it to them that Google Ads isn't a slot machine where you feed it small bills and jackpots come out.

In competitive markets, you need real budget to gather meaningful data and compete for quality traffic.

Then I ask about their website conversion rate.
Silence.

They don't know because they're not tracking it. Or worse, they admit their current marketing isn't working but somehow think Google Ads will be different.

If your website can't convert visitors from Facebook, email, or organic search, throwing paid traffic at it is like trying to fill a bucket with holes in the bottom.

The third question usually seals it: "How does your pricing compare to competitors?"

Most haven't done the homework. They're selling the same widget as everyone else but charging 30% more because "their service is better."

Meanwhile, shoppers are comparing prices across five tabs, including Amazon. Guess who wins that battle?

I had a client spend $3,000 learning this lesson the hard way.

Great product, terrible website, premium pricing. Every click cost money but nobody bought because they could get the same thing cheaper elsewhere with one-day shipping.

Before you touch Google Ads, nail these basics first. Know your real budget requirements for your market.

Fix your website conversion issues with free traffic. Price competitively or find a unique angle that justifies the premium.

Skip this foundation work and you're just paying Google to prove your business model doesn't work.