How to Determine Bids & Budgets in Google Ads | Complete Guide

Описание: Ever wondered how to determine bids and budgets for your Google Ads campaigns? In this video, I’ll explain exactly how bidding works, how to set realistic budgets, and how to avoid overspending while still getting quality traffic.

Honestly, this is where most advertisers mess up: they either bid too high and waste money, or too low and lose visibility. By the end of this tutorial, you’ll know how to find the perfect balance between cost and results.

Here’s what you’ll learn in this video:
1️⃣ The basics of Google Ads bidding strategies (Manual CPC, Maximize Clicks, Target CPA, ROAS, and Smart Bidding)
2️⃣ How to calculate an ideal daily budget based on your campaign goals
3️⃣ How bids affect ad ranking and clicks
4️⃣ When to increase or decrease bids
5️⃣ How to plan budgets if you have a limited spend

Example:

Let’s say you have ₹10,000 for the month. Divide it by 30 days — that’s about ₹333 per day.
If your average cost per click (CPC) is ₹20, you can expect around 16–17 clicks daily.
Now, if 1 out of 10 clicks converts, that’s one solid lead every day — all because you managed your bids and budget smartly.

That’s how you let data guide your decisions instead of guessing.

👉 If this helped you understand how to set your Google Ads bids and budgets, like, subscribe, and comment your next question, I might cover it next!
Remember: it’s not about spending more, it’s about spending smart. 💡



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