90% of Startups Fail. Got a Founder Brain?
Автор: Nuri the Neuroscientist
Загружено: 2025-10-22
Просмотров: 15
Описание:
How do entrepreneurs see risk and how can you train that skill? In this video, we break down the “entrepreneur brain” into the uncertainty scanner (insula), explorative scout (frontal pole), and brakes (dmPFC). Learn why entrepreneurs value risky choices differently (fMRI + gray matter clues) and how to test new ideas without being reckless.
PAPER:
Halko, ML et al. (2025). Predicting entrepreneurship from brain structure and neural responses to risk and ambiguity. Scientific reports, 15(1), 32203. https://doi.org/10.1038/s41598-025-14...
00:00 Why Some Brains Lean Into Risk
00:13 Meet the Entrepreneur Brain
01:34 Insula, DLPFC, and Risk-Taking in Entrepreneurs vs. Managers
02:49 Entrepreneurship Reality Check
04:03 Improve Success Chance with Science
05:12 Document Everything
Graphical assets: www.freepik.com
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