Why Has OTT Advertising Become So Popular?
Автор: New Road Advertising
Загружено: 2022-12-22
Просмотров: 32840
Описание:
The consumer's desire to access content when, where and how they want has fueled video streaming's popularity and the adverting dollars have followed.
In 2021, OTT advertising generated $14.4 billion in the United States alone. With 80% of US adults streaming each month, it's easy to see why OTT is the advertising platform of the future.
OTT streaming offers an unprecedented level of audience targeting and personalization. It provides a more efficient way for advertisers to reach their target market, as well as deliver personalized messages and creative formats that resonate with consumers. Additionally, OTT offers users the ability to view content on multiple devices from any location.
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