Demystifying Product Management (Herd / LDF 2025)

Описание: Herd is an award winning Product, Analysis, Change and Transformation consultancy. We’re experts in Discovery & Recovery.

We’re proud to be trusted by some of the world’s leading universities, Central Government departments, FTSE 100 companies, and fast growing tech businesses.

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Lots of people are interested in becoming a ‘product manager’, or adopting a ‘product mindset’ for their own idea or business. And lots of people work in organisations adopting a ‘product operating model’. It’s hard to figure out: what does this actually mean?

Podcasts, books, and frameworks promise to explain things but often they don’t work and make things less clear.

Scott Colfer will share a simple description of the intent behind ‘product’ along with the key principles for this mindset – all based on practice and pragmatism (over theoretical frameworks)

Your Host - Scott Colfer:

Scott is Director of Product at Herd Consulting. He shaped product management and product leadership within the service sector in the UK (particularly non profit services from Central Government, Local Govt, Healthcare, Education, and Charity). He:

co-authored the UK Government's product management role and contributed to UK Government's Service Standard for all digital public services
used these tools to introduce outcome-based investment review to a huge, old Government Department, and to build a mature product function
founded the Product in Service Leaders Network, the largest network of its kind for product leaders of non-profit services
is close to finishing his first book 'Product in Service: A Manifesto for Pragmatic Product Management'.

Scott's worked with great organisations including BBC Young Reporter, Catch22, Department for Education, Diabetes UK, European Commission, General Assembly, Google.org, Inside Job Productions, Mind Of My Own, Ministry of Justice, New Philanthropy Capital, University of Cambridge, University of Sheffield, Westminster City Council, and Young Dads Collective.