Coverage and Job Roles Research for Manufacturing and Distribution

Описание: Alexander Group Principals Arshad Carim, Andrew Horvath and Kyle Uebelhor discuss some of the recent trends and challenges in manufacturing and distribution from our Coverage and Roles Study. They covered four main topics including:

Demand Generation: how to create more leads and opportunities in a digital environment, using tools like webinars, podcasts, virtual events and social media.
Customer Success: how to retain and grow existing customers, especially in a subscription or recurring revenue model, using roles like customer success managers (CSMs) and service delivery managers (SDMs).
Artificial Intelligence (AI): how to leverage AI and automation to enhance the productivity and effectiveness of sales roles, especially those in pre-sales and post-sales activities, such as lead gen, qualification, quoting and customer support.
Talent: how to attract, develop and retain the best salespeople and managers, using strategies like talent acquisition, comp alignment, coaching, training and employee experience.

Table of Contents:
00:00 Introduction
01:22 What did we see with demand generation and new roles in 2024?
02:39 Job roles designed to accelerate pipeline
06:44 How is artificial intelligence (AI) impacting commercial roles?
10:22 Five pillars of a successful talent program and what we're seeing with talent management
13:00 Please reach out for further discussion or to engage in a project

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