What Public Relations Really Is (and Isn’t) | Bill Corbett of Corbett Public Relations
Автор: Turn One Studio
Загружено: 2026-01-28
Просмотров: 1378
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Public relations is one of the most powerful marketing tools and one of the most misunderstood. In this episode of the Turn One Studio Podcast, host Eliud Custodio sits down with Bill Corbett of Corbett Public Relations to break down what PR really is, how earned media works, and why credibility is the long-term asset most businesses overlook.
Bill explains PR as a key “slice” of the marketing pizza, focused on leveraging media coverage and expert positioning to build brands and reputations. We talk about the difference between earned media and pay-to-play segments, why press releases are only part of the mix, and how consistent PR builds brand equity over time, like paying into a mortgage.
If you’re a business owner, executive, or marketer trying to build trust, visibility, and authority, this is a must-listen.
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